It’s not just the excellent working relationship, and the fact that the ongoing support is to a very high standard, it’s also about the Quality of the product, which ultimately is what you judge your provider on. The quality of the product from eCoach is first class and that is shown in the amazing feedback form users.

The story:

The Football Association of Wales are one of the oldest football Governing Bodies in the world. In 2017 they faced a referee crisis that threatened to bring a shuddering halt to football in the country.

A decision was made to re vamp referee recruitment in a bid to increase numbers of qualified officials across the country and improve retention.

The Challenge:

To redesign the referee recruitment programme to provide an increase in new referees while ensuring quality remained high.

Main barriers to people taking part in the training programme were found to be:

  • Time investment
  • Geography
  • Uniformed quality of training

The Solution:

eCoach created  a blended learning course that would allow learners to undertake 80% of the training online, at their convenience while and 20% at a local pitch with referee experts.

Other courses were also created to ensure there was a pathway for referees and these sat on a specially designed Learning Management System  which was easy to access and offered a range of tracking and automation features.

The outcome:

Between 2017-2020:

  • Referee Recruitment increased by over 300%
  • The FAW saved almost 80% on annual training costs
  • Over 92% of learners stated that the courses were either ‘Excellent’ or ‘Very Good’

Loved the course content and the footage used. Having quizzes throughout really helps speed up learning. Diolch!

User quote